CARU is a membership organization directly funded by the children’s advertising industry. It is made up of toy and food manufacturers, media content providers, law firms and advertising agencies. For CARU, a growing number of international supporters provide a Global reach to self-regulation. Membership is available to those who support CARU’s mission of responsible advertising to children.

Financial support for CARU is determined by the amount of advertising dollars a company spends annually to reach children.