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Key Benefits of CARU to Supporters
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CARU Safe Harbor Program & Certification ICON
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As an extension of its mission to help advertisers deal sensitively with the child
audience in a responsible manner CARU established the Safe Harbor Program. This
program helps supporters protect the privacy of children online and meet the requirements
of COPPA and our Guidelines.
- In January 2001, CARU's self-regulatory program became the first FTC-approved Safe
Harbor under the Children's Online Privacy Protection Act of 1998 (COPPA).
- Participants who adhere to CARU's Guidelines are deemed in compliance with COPPA
and essentially insulated from FTC enforcement action as long as they comply with
program requirements.
- Upon completion of CARU’s review of participants Website(s) they are granted CARU’s
Certification Icon to affix to their Website(s).
- The program is available only to CARU's supporters.
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Advertising Pre-screening Service
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Reliance by the advertising industry on CARU’s guidance and high standards led to
the creation of our pre-screening service. CARU will review scripts, storyboards,
television commercials and micro websites in Beta, to offer guidance in developing
advertising and Website content which comports with the guidelines without stifling
creativity and innovation.
- CARU staff members collaboratively review submissions
- At completion of a review, CARU will offer its analysis of reviewed advertising.
- Supporters may request meetings to discuss CARU analysis.
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Competitor Forum
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CARU offers a low-cost, speedy and private forum for the resolution of competitive
challenges as an alternative to litigation.
Both the challenge process and the high volume monitoring we conduct in all media
help maintain a level playing field for all advertisers.
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More Benefits to Supporters
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- Invited to attend the Supporter's Council Meetings and participate on committees. Supporters may also participate when the Guidelines are updated and footnoted etc., effectively having the opportunity to influence self-regulation
- First to receive CARU Guidance information to the Industry on child advertising and privacy-related matters.
- Receive a complementary subscription to the monthly electronic NAD/CARU Case Reports, the record of all decisions and activity of the self-regulatory forum (Actual membership subscription rate $3900).
- Receive current CARU News, Via Email.
- Receive substantial discounts for CARU and NAD conferences
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