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| Benefits |
Aside from the obvious benefits of having in place an effective and respected self-regulatory system, CARU's Supporters are eligible for certain unique services:
- COPPA Safe Harbor program. CARU's Guidelines/Procedures were the first to gain FTC approval as a Safe Harbor under the Children's Online Privacy Protection Act of 1998 (COPPA). This program effectively insulates participants from investigation and enforcement action by FTC. Under the program CARU essentially continues to function as it always has. The primary change is that participants will explicitly and affirmatively state their commitment to adhere to the guidelines and participate in the process, something they have heretofore done implicitly. The program is available only to CARU's Supporters.
- CARU offers its Supporters a "screening" service and will look at scripts, storyboards, Websites in Beta, to offer guidance in developing advertising and Website content which comports with the guidelines without stifling creativity and innovation.
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