- News Releases - Archive - 2010 - 2009 - 2008 - 2007 - 2006 - 2005 - 2004 - 2003 - 2002 - 2001 - 2000 - 1999-1998 - Guidance - Commentaries News Releases January 2010 CARU RECOMMENDS BUILD-A-BEAR WORKSHOP MODIFY CHILD-DIRECTED SITE TO BETTER PROTECT CHILDREN’S PRIVACY CARU RECOMMENDS DUNCAN ENTERPRISES DISCONTINUE CERTAIN CLAIMS FOR ‘GLAM-IT-UP! IRON-ON CRYSTALS’ CARU RECOMMENDS PLAYMATES DISCONTINUE CERTAIN ADVERTISING FOR ‘STAR TREK’ TOYS CARU RECOMMENDS TOYS ‘R’ US ADD AUDIO DISCLOSURE TO BROADCAST AD FOR ‘WORK BENCH’ TOY February 2010 CARU RECOMMENDS ROBLOX MODIFY CHILD-DIRECTED SITE TO BETTER PROTECT CHILDREN’S PRIVACY March 2010 CARU RECOMMENDS J&J DISCONTINUE ADVERTISING ‘LISTERINE SMART RINSE’ DURING CHILD-DIRECTED PROGRAMMING CARU RECOMMENDS JAKKS MODIFY BROADCAST A DVERTISING FOR TO BETTER DEPICT ADULT SUPERVISION; FINDS COMMERCIAL ADEQUATELY DISCLOSES PLAYSETS’ CONTENTS April 2010 CARU RECOMMENDS SPIN MASTER DISCONTINUE CERTAIN BROADCAST CLAIMS FOR ‘KID KLEEN BATH BLIZZARD;’ FINDS COMPANY CAN SUPPORT CERTAIN CLAIMS CARU RECOMMENDS MATTEL MORE CLEARLY DISCLOSE CONTENTS OF ‘TOY STORY’ PLAYSET CARU RECOMMENDS DUNCAN ENTERPRISES MODIFY WEBSITE TO BETTER PROTECT CHILDREN’S PRIVACY; COMPANY DOES SO CARU RECOMMENDS SPIN MASTER MODIFY COMMERCIAL TO AVOID IMPLICATION THAT DOLLS MOVE ON THEIR OWN May 2010 CARU RECOMMENDS TYSON MODIFY CERTAIN ADVERTISING FOR CHICKEN NUGGETS CARU RECOMMENDS KELLOGG DISCONTINUE CERTAIN CLAIMS ON ‘POP-TARTS’ PACKAGING June 2010 CARU RECOMMENDS REXALL-SUNDOWN DISCONTINUE CHILD-DIRECTED ADVERTISING FOR GUMMIES MULTIVITAMINS; COMPANY AGREES TO DO SO CARU REFERS ADVERTISING FOR PARAMOUNT PICTURES’ ‘IRON MAN 2’ TO MPAA FOR FURTHER REVIEW CARU RECOMMENDS CONAGRA MODIFY BROADCAST ADVERTISING FOR ‘KRAZY COMBO KA$H’ SWEEPSTAKES CARU RECOMMENDS GANZ MODIFY PACKAGING TO BETTER DISCLOSE MATERIAL INFORMATION TO CHILD CONSUMERS; COMPANY AGREES TO DO SO August 2010 CARU RECOMMENDS MATTEL MODIFY SWEEPSTAKES WEBSITE TO BETTER DISCLOSE FREE MEANS OF ENTRY CARU PUBLIC SERVICE ANNOUNCEMENT ASKS PARENTS: “DO YOU KNOW WHERE YOUR CHILDREN ARE ON THE INTERNET?” September 2010 CARU RECOMMENDS INNOVATION FIRST MORE CLEARLY DISCLOSE INFORMATION MATERIAL TO CHILD CONSUMERS; COMPANY AGREES TO DO SO CARU RECOMMENDS CEC MODIFY CHUCK E. CHEESE PARTY AD; COMPANY DOES SO CARU RECOMMENDS NATIONAL GEOGRAPHIC KIDS CLEARLY LABEL ADVERTISING TO AVOID BLURRING AD, EDITORIAL CONTENT October 2010 CARU RECOMMENDS AMERICAN BEVERAGE COMPANY MODIFY CHILD-DIRECTED WEBSITE TO BETTER PROTECT CHILDREN’S PRIVACY; COMPANY AGREES TO DO SO CARU RECOMMENDS BOYS SCOUTS OF AMERICA MODIFY WEBSITE TO BETTER PROTECT CHILDREN’S PRIVACY; BSA AGREES TO DO SO CARU RECOMMENDS AMERICAN GIRL MODIFY ADVERTISING FOR NEW WEBSITE TO DISCLOSE THAT A PURCHASE IS REQUIRED TO PARTICIPATE CARU REFERS ADVERTISING FOR UNIVERSAL PICTURES’ ‘SCOTT PILGRIM VS. THE WORLD’ TO MPAA FOR FURTHER REVIEW November 2010 CARU RECOMMENDS DUGOUT MEDIA MODIFY WEBSITE TO BETTER PROTECT CHILDREN’S PRIVACY; COMPANY AGREES TO DO SO December 2010 CARU FINDS TWITTER DOES NOT TARGET CHILDREN UNDER THE AGE OF 13 CARU RECOMMENDS MATTEL MODIFY WEBSITE TO BETTER PROTECT CHILDREN’S ONLINE PRIVACY; COMPANY DOES SO CARU RECOMMENDS SPANGLER REVISE ‘DUM DUM’ WEBSITE TO CLEARLY DISCLOSE THAT GAMES, ACTIVITIES ARE ADVERTISING; COMPANY AGREES TO DO SO CARU RECOMMENDS HARIBO MODIFY ADVERTISING FOR GOLD-BEAR PRODUCT TO AVOID DEPICTION OF OVERCONSUMPTION CARU REFERS ADVERTISING FOR WARNER BROS.’ ‘HARRY POTTER AND THE DEATHLY HALLOWS’ TO MPAA FOR FURTHER REVIEW CARU RECOMMENDS UBISOFT HOLDINGS REFRAIN FROM MARKETING “AVATAR” VIDEO GAME TO CHILDREN UNDER THE AGE OF 12

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