New York, New York - March 19, 2002 - The Children's Advertising Review Unit(CARU) of the Council of Better Business Bureaus(CBBB) announced that tonys.com, the Website for Tony's Pizza, has agreed to make modifications to comply with CARU's Self-Regulatory Guidelines for Children's Advertising. tonys.com is owned and operated by Schwan's Sales Enterprises Inc.

The site agreed to make clearer disclosures of the chances for winning in connection with advertising for the Golden Pizza sweepstakes. The site also agreed to institute neutral age screening, including the implementation of a tracking mechanism, as part of any registration process that collects personal information and that attracts children under the age of 13.

CARU's inquiry was conducted under NAD/CARU/NARB Procedures for the Voluntary Self-Regulation of National Advertising and resolved within 60 business days. Details of the initial inquiry, CARU's decision and the advertiser's response will be included in the next NAD/CARU Case Report.

CARU's inquiry was conducted under NAD/NARB/CARU Procedures for Voluntary Self-Regulation of National Advertising. Details of the inquiry, CARU's decision and the advertiser's response will be included in the next NAD/CARU Case Report.

Members of the press who wish to see a copy of the decision now should email CARU.

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The National Advertising Review Council (NARC) was formed in 1971 by the Association of National Advertisers, Inc. (ANA), the American Association of Advertising Agencies, Inc. (AAAA), the American Advertising Federation, Inc. (AAF), and the Council of Better Business Bureaus, Inc. (CBBB). Its purpose is to foster truth and accuracy in national advertising through voluntary self-regulation. NARC is the body that establishes the policies and procedures for the CBBB's National Advertising Division (NAD), the Children's Advertising Review Unit (CARU), and the National Advertising Review Board (NARB).

NAD and CARU are the investigative arms of the advertising industry's voluntary self-regulation program. Their casework results from competitive challenges from other advertisers, and also from self-monitoring traditional and new media, including the Internet. The National Advertising Review Board (NARB), the appeals body, is a peer group from which ad-hoc panels are selected to adjudicate those cases that are not resolved at the NAD/CARU level. This unique, self-regulatory system is funded entirely by the business community; CARU is financed by the children's advertising industry, while NAD/NARB's sole source of funding is derived from membership fees paid to the Council of Better Business Bureaus.