"As an advertising law enforcement official, I have always found it remarkable that,
in the name of self-regulation, major national advertisers would voluntarily modify
or discontinue their advertising to meet CARU's standards that sometimes go beyond
existing law. CARU's twenty-five years of success demonstrates a sustained commitment
to effective self-regulation. It is a record of accomplishment for which CARU supporters
should be justifiably proud."
C. Lee Peeler
Deputy Director, Bureau of Consumer Protection, Federal Trade Commission
"CARU has well earned its leadership position in both self-regulation and privacy."
Carla Michelotti
Executive Vice President and General Counsel, Leo Burnett Worldwide, Inc.
"CARU has a long history of working to protect children from unfair and deceptive
advertising."
Jodi Bernstein, Former Director, Bureau of Consumer Protection, Federal Trade
Commission
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