Wayne J. Keeley
Director
Children's Advertising Review Unit

Wayne J. Keeley is the Director of the Children's Advertising Review Unit of the Council of Better Business Bureaus. Mr. Keeley joined CARU from the National Advertising Division (NAD) of the Council of Better Business Bureaus, where he served as the Assistant Director for Development. During his tenure at NAD, Mr. Keeley authored more than 100 decisions. Before joining NAD in 2000, Mr. Keeley served as general counsel for two independent video and film-production studios. Mr. Keeley is an award-winning producer of public service announcements (PSAs) aimed at young people, addressing such issues as self-esteem, child safety and drug use. He most recently worked with Olympia Dukakis to produce a PSA on Duschennes muscular dystrophy for the Parent Project Muscular Dystrophy organization.

Mr. Keeley is a graduate of Fordham College, Bronx, NY; St. John's School of Law, Jamaica, NY and New York University.

Phyllis B. Spaeth
Assistant Director
Children's Advertising Review Unit

Phyllis Spaeth is the Assistant Director of the Children's Advertising Review Unit of the CBBB. She came to CARU after serving for ten years as head of the NYS Attorney General's Hazardous Products Task Force, where she was responsible for the recall and redesign of hazardous consumer products, including children's toys and other products intended for use by children. In addition, her work resulted in child-resistant closures for mouthwash containing alcohol and for vitamins and other iron-containing supplements. Ms. Spaeth also worked with the Environmental Protection Bureau of the Attorney General's office on issues involving the advertising and sale of pesticides. Over the course of her career at the Attorney General's office, Ms. Spaeth worked closely with the Food and Drug Administration, the Federal Trade Commission, the Consumer Product Safety Commission, the Environmental Protection Agency and Attorneys General nationwide.

A graduate of CCNY and the University of Pennsylvania Law School, Ms. Spaeth began her legal career as a litigator, serving as a criminal defense attorney for the Legal Aid Society. During her time at Legal Aid, Ms. Spaeth conducted numerous jury trials.

Christina “Tina” Poturica-O’Neill, JD
Legal Associate, Senior Advertising Review Specialist
Children's Advertising Review Unit

Tina Poturica joined the Children's Advertising Review Unit (CARU) in 1996. Tina is responsible for evaluating child-directed advertising in all media, preclearing advertising in various stages of development, as well as drafting case decisions.

During her tenure at CARU, Tina’s decisions have dealt with a myriad of issues including responsible advertising practices for mobile marketers, children’s online privacy, representations of proper portion-size in food advertising, in addition to truthfulness and accuracy.

In Spring 2008, Tina initiated and implemented CARU’s first Network Seminar which brought together key television professionals from the world of commercial clearance.

Tina was also excited to review and award CARU’s first Safe Harbor Seal applicant, Highlightskids.com back in 2003. Since then, Tina has continued to facilitate the growth and expansion of CARU’s Safe Harbor Program.

In addition to educating the advertising industry on the self-regulatory process through public speaking at agency and industry conferences, Tina also enjoys mentoring and training CARU’s legal interns.

Tina has a J.D. from New York Law School and received a B.A. from Barnard College as well as a NYS Certificate to Teach Elementary Education. Prior to joining CARU, she worked as an elementary school teacher.

Jay G. Black
Advertising Review Specialist
Children's Advertising Review Unit

In October of 1991 Mr. Black joined the Children's Advertising Review Unit of the Council of Better Business Bureaus, Inc. He made the transition from a career in finance to the review of child-directed advertising, evaluation of storyboards and the prescreening of Websites and television commercials. He has also taken part in CARU's efforts to address children's privacy online. Jay also has the responsibility for overseeing CARU's financial support. Along with his other duties Jay has taken on the task of managing the development and implementation of the new CARU Website.

Mr. Black received a Masters Degree in Media Studies and Media Management from the New School University in May 2002. He graduated from Swarthmore College in May 1985, with a Bachelor of Arts degree in Psychology. After graduation Jay spent several years in the financial district working for Merrill Lynch, as a Securities Lender and at Shearson Lehman Hutton, as a Senior Lease Analyst, overseeing corporate branch locations around the United States.

Angela Tiffin
Staff Attorney
Children's Advertising Review Unit

Ms. Tiffin joined the Children's Advertising Review Unit as a staff attorney in June 2006. She is responsible for evaluating child-directed advertising in all media, working with advertisers to ensure compliance with CARU's Guidelines, and writing case decisions.

Prior to joining CARU, Ms. Tiffin practiced for five years as a law guardian in the New York State Family Court representing children of all ages in child protection, custody and delinquency cases for The Legal Aid Society.

Ms. Tiffin graduated with a B.F.A. from Concordia University in Montreal, Quebec where she majored in art history. She received her L.L.B. from the University of Windsor, in Windsor, Ontario.

Prior to her undergraduate studies, Ms. Tiffin worked as a production assistant in films, photography and television.

Andra Dallas
Staff Attorney
Children's Advertising Review Unit

Andra Dallas joined the Children’s Advertising Review Unit as a staff attorney in September, 2008. She is responsible for evaluating child-directed advertising online, on television, in print and other types of media, collaborating with advertisers to ensure compliance with CARU’s Guidelines, and writing case decisions.

Ms. Dallas is the former Industry Manager of the Advertising & IP Division at the American Conference Institute (ACI). Her role at ACI included following and tracking advertising legislation, regulatory developments, and litigation. Ms. Dallas was responsible for the research and production behind the flagship event in her division, The Corporate Counsel Forum on Advertising Law. She also oversaw the production of newer events, such as The Regulatory Summit for Advertisers and Marketers, Regulatory Kid Watch, and Sweepstakes, Contests & Promotions. Prior to joining ACI, Ms. Dallas was an associate at Davis & Gilbert LLP. She received her Bachelor’s Degree in Political Science at St. John’s University and a Juris Doctorate from New York Law School in 2001.