Wayne J. Keeley
Director
Children's Advertising Review Unit

Wayne J. Keeley is the Director of the Children's Advertising Review Unit of the Council of Better Business Bureaus. Mr. Keeley joined CARU from the National Advertising Division (NAD) of the Council of Better Business Bureaus, where he served as the Assistant Director for Development. During his tenure at NAD, Mr. Keeley authored more than 100 decisions. Before joining NAD in 2000, Mr. Keeley served as general counsel for two independent video and film-production studios. Mr. Keeley is an award-winning producer of public service announcements (PSAs) aimed at young people, addressing such issues as self-esteem, child safety and drug use. He most recently worked with Olympia Dukakis to produce a PSA on Duschennes muscular dystrophy for the Parent Project Muscular Dystrophy organization.

Mr. Keeley is a graduate of Fordham College, Bronx, NY; St. John's School of Law, Jamaica, NY and New York University.

Phyllis B. Spaeth
Assistant Director
Children's Advertising Review Unit

Phyllis Spaeth is the Assistant Director of the Children's Advertising Review Unit of the CBBB. She came to CARU after serving for ten years as head of the NYS Attorney General's Hazardous Products Task Force, where she was responsible for the recall and redesign of hazardous consumer products, including children's toys and other products intended for use by children. In addition, her work resulted in child-resistant closures for mouthwash containing alcohol and for vitamins and other iron-containing supplements. Ms. Spaeth also worked with the Environmental Protection Bureau of the Attorney General's office on issues involving the advertising and sale of pesticides. Over the course of her career at the Attorney General's office, Ms. Spaeth worked closely with the Food and Drug Administration, the Federal Trade Commission, the Consumer Product Safety Commission, the Environmental Protection Agency and Attorneys General nationwide.

A graduate of CCNY and the University of Pennsylvania Law School, Ms. Spaeth began her legal career as a litigator, serving as a criminal defense attorney for the Legal Aid Society. During her time at Legal Aid, Ms. Spaeth conducted numerous jury trials.

Christina Poturica JD
Advertising Review Specialist
Children's Advertising Review Unit

Christina Poturica joined the Children's Advertising Review Unit (CARU) in November 1996. She is responsible for evaluating child-directed advertising in all media, working with advertisers to bring their advertising into compliance with CARU's Guidelines, as well as drafting case decisions.

When Ms. Poturica first joined the CARU staff, she helped conduct a survey in conjunction with the Federal Trade Commission of all Websites that were collecting personal information from children which was part of an initiative to address the burgeoning issue of children’s online privacy. As a result of the survey she worked with those operators who were in violation of the CARU’s "Guidelines for Interactive Electronic Media" to bring their sites into compliance and drafted decisions recording this effort. In recent years, she has been involved in several precedent-setting matters in the area of food advertising.

Ms. Poturica has a J.D. from New York Law School and a B.A. from Barnard College. Prior to joining CARU, she worked as an elementary school teacher.

Jay G. Black
Advertising Review Specialist
Children's Advertising Review Unit

In October of 1991 Mr. Black joined the Children's Advertising Review Unit of the Council of Better Business Bureaus, Inc. He made the transition from a career in finance to the review of child-directed advertising, evaluation of storyboards and the prescreening of Websites and television commercials. He has also taken part in CARU's efforts to address children's privacy online. Jay also has the responsibility for overseeing CARU's financial support. Along with his other duties Jay has taken on the task of managing the development and implementation of the new CARU Website.

Mr. Black received a Masters Degree in Media Studies and Media Management from the New School University in May 2002. He graduated from Swarthmore College in May 1985, with a Bachelor of Arts degree in Psychology. After graduation Jay spent several years in the financial district working for Merrill Lynch, as a Securities Lender and at Shearson Lehman Hutton, as a Senior Lease Analyst, overseeing corporate branch locations around the United States.

Angela Tiffin
Staff Attorney
Children's Advertising Review Unit

Ms. Tiffin joined the Children's Advertising Review Unit as a staff attorney in June 2006. She is responsible for evaluating child-directed advertising in all media, working with advertisers to ensure compliance with CARU's Guidelines, and writing case decisions.

Prior to joining CARU, Ms. Tiffin practiced for five years as a law guardian in the New York State Family Court representing children of all ages in child protection, custody and delinquency cases for The Legal Aid Society.

Ms. Tiffin graduated with a B.F.A. from Concordia University in Montreal, Quebec where she majored in art history. She received her L.L.B. from the University of Windsor, in Windsor, Ontario.

Prior to her undergraduate studies, Ms. Tiffin worked as a production assistant in films, photography and television.

Elana Konstant
Staff Attorney

Elana Konstant joined the Children’s Advertising Review Unit as a staff attorney in September 2006. Her responsibilities include evaluating child-directed advertising in all forms of media, collaborating with advertisers to ensure compliance with CARU’s Guidelines and writing case decisions.

Elana came to CARU after practicing law at Paul, Weiss, Rifkind, Wharton and Garrison, LLP for nearly three years. At Paul Weiss, the majority of her time focused on high-profile securities and commercial litigation cases. She oversaw large-scale document productions, drafted privilege review guidelines, as well as developed witness preparation and deposition strategies. While a law student, Elana gained media experience from her work for the American Film Marketing Association and an entertainment law firm in Los Angeles.

Elana graduated magna cum laude from Barnard College with a B.A. in Sociology and a concentration in film. She received her J.D. from UCLA’s School of Law.