Internship Description

The Children's Advertising Review Unit of the Council of Better Business Bureaus is a non-profit organization that fosters truth and accuracy in advertising directed to children under 13 years of age. CARU is a self-regulatory body that was founded in 1974 by the advertising industry to respond to public concerns. CARU's basic activities are the review and evaluation of child-directed advertising in all media, and online privacy practices as they affect children. When these are found to be misleading, inaccurate or inconsistent with CARU's Self-Regulatory Guidelines for Children's Advertising, CARU seeks changes through the voluntary cooperation of advertisers and Website operators.

CARU offers a flexible schedule of internships to college students interested in gaining valuable insight into advertising and children. The successful applicant should be:

1. In his/her sophomore, junior or senior year with an interest in children and advertising, and an academic background in psychology and/or marketing;
2. Computer literate - comfortable with surfing the internet and Microsoft Office programs - Word, Outlook, PowerPoint
3. Possessed of excellent writing and analytical skills
4. Detail-oriented and comfortable with general administrative duties

Duties will include:

Advertising monitoring (television, Internet, print advertising)
Corresponding with advertisers and consumers
Research projects
Administrative tasks

Compensation:

Unpaid, with compensation for transportation
Course credit where permitted by college

Contact:

Resume and cover letter to:
Phyllis Spaeth, Assistant Director
Fax: 212-705-0132
E-mail: pspaeth@caru.bbb.org